Part 1: Centaur Work – Muse, Machine and the Future of Creativity

Centaur work is the future of creativity - what I learned at WhartonIts no secret that marketers are under pressure everyday to do more with less.That won't happen with traditional org charts or bolt-on AI tools.What’s needed now is a new model for how teams think, create, and deliver:Centaur Work — human instinct + machine intelligence.This is how top brands will win the next era of marketing.

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